The Scottish Premiership has a full card of fixtures taking place tomorrow night with all 12 sides in action and some mouth-watering ties scheduled including Rangers v Aberdeen and Hibs v Celtic – and Sky Sports’ decision to broadcast none of them shows exactly how highly the league’s exclusive broadcast partner views the SPFL.
Sky took over exclusive rights at the start of season, paying a “record” amount for the rights to show Scottish Premiership games but fans at home are yet again forced to shell out and purchase individual club PPV streams if they want to see their side in action.
It isn’t the first time Sky have chosen not to show a single fixture across a round of games and the fact that we’re only in week 11 of 38 makes Sky’s decision not to show anything whatsoever utterly laughable.
Instead, viewers north of the border will get the choice of tuning in to Preston North End v Liverpool on Sky Sports Main Event or Preston North End v Liverpool on Sky Sports Football.
If that doesn’t whet the appetite, Scottish fans can also tune in to Sky Sports Premier League where they can watch a host of shouty pundits clamour over one another to talk about Preston North End v Liverpool. seco
Just in case, you don’t have enough options, Sky Sports Mix are also showing a repeat of Saturday’s NBA game between the Atlanta Hawks and Cleveland Cavaliers followed by a repeat of an interview with Kobe Bryant.
Oh yeah and Sky Sports News will also show the same loud-mouthed pundits shouting over each other in a desperate bid to be noticed as they discuss – yep, you’ve guessed it – Preston v Liverpool.
So that’s FOUR channels showing Preston v Liverpool live or pundits talking about Preston v Liverpool, with the other six Sky Sports channels (Cricket, F1, NFL, Arena, Racing, Golf) not really suitable to show football on.
Nobody is expecting Sky to show every game – or even to please fans with every game choice – but snubbing the entire Scottish Premiership for the second time in three rounds of fixtures is laughable.
You almost get the feeling Sky picked up the rights out of spite to stop other broadcasters getting their hands on the SPFL as they lose most of their other football content to newer rivals such as Amazon, BT Sport and others.
While some clubs are quite happy to be treated like clowns as long as Sky cough up a few quid, it is fans who are yet again hurt most by it and something has to change soon.
If it doesn’t, clubs will quickly find that the pittance Sky pays for the TV rights dries up even quicker than Sky’s interest in promoting the Scottish game.
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