Hearts have been in discussions with Jamestown Analytics over a partnership for a number of months.
Now the Gorgie club have confirmed they have struck a deal with Brighton owner Tony Bloom’s company.
The Jambos revealed their pairing via a statement on social media as they outlined what may come from the agreement and what the deal means for the Hearts January transfer window.
Chief executive Andrew McKinlay explained how he hopes the club can move to the forefront of innovation where signings are concerned.
- READ MORE: Hearts in Jamestown Analytics announcement and address what it means for January transfers
He also hopes the analytics will be able to help their recruitment plans alongside new incoming sporting director to replace Joe Savage in the Scottish FA’s Graeme Jones.
Bloom and his company also work with other clubs including Como where Cesc Fabregas is the head coach as well as Rangers’ Europa League foes Union Saint-Gilloise.
And now fans of the Tynecastle giants have weighed in on the new agreement struck with excitement and hope for the future.
Many punters on social media responded to the announcement positively, seemingly with the majority expecting a major influx of cash from the mega-rich Seagulls owner.
Brighton owner Tony Bloom has struck a deal with Hearts and his analytics company
Some even suggested their club will soon be able to compete for serious silverware now that they have Jamestown Analytics in place.
One commented: “Hopefully this is the start of exciting times ahead!”, as another wrote: “Give me the money.”
One said: “This has the potential to be massive, I just hope it works out.” A fourth added: “Daddy, Daddy Bloom”.
Others praised the club for their planning as one commented: “Looking forward to seeing how this goes, finally teams in Scotland starting to do things that are a bit forward thinking”.
Another said: “HMS P*** the league”, with one writing in response to the post: “Fantastic news. Tony Bloom’s super computer”.
What excited fans have said about Hearts’ agreement with Jamestown Analytics
Some were a tad more reserved as they expect the impact to take time.
One said: “This is very exciting news but the support need to be patient with it and allow 3-4 windows to see the results of this. January windows in particular are tough as we have found out.
“In the immediate term we just have to get ourselves up the league as much as we can.”
One fan simply wrote: “Winning the lot”.
Meanwhile, Hearts defender Kye Rowles has transfer interest and could be sold.
And the club are reportedly targeting a new striker in the coming window.