(Photo by Jeff Holmes/Getty Images)
Premier Sports have been named as the new title sponsors of the League Cup from the start of next season.
One of two major domestic trophies in Scotland, the trophy had been sponsored by Betfred and was named the Betfred Cup in recent seasons. But now the broadcaster will take over as the main sponsors for two seasons which becoming the exclusive broadcaster of the cup until the end of season 2026/27.
The broadcaster is the new host. (Photo by Alan Harvey/SNS Group via Getty Images)
SPFL chief executive Neil Doncaster said: “The first season’s coverage of the competition by Premier Sports has been a tremendous success, with St Johnstone FC lifting the cup for the first time in their history.
“It’s a very welcome endorsement of our game, especially at such a challenging time, that Premier Sports have agreed to extend the term of their broadcast contract. For many years, our Cup has been a vital and exciting competition and the involvement of Premier Sports has certainly enhanced its prestige and awareness.
“I am also thrilled that Premier Sports are showing their further commitment and increased contribution to Scottish football by becoming the title sponsor of the Cup. The Premier Sports Cup offers a new and exciting promotional platform for both parties.”
Doncaster has hailed the move.
(Photo by Ross Parker / SNS Group / Getty Images)
Premier Sports Director of Operations Richard Webb added: “We are delighted to be broadening our partnership with the SPFL and further investing in Scottish football with the extension of our current exclusive League Cup rights.
“We have developed a strong presence in Scotland with coverage of both Cup competitions so it feels like a natural step to strengthen our commitment to the game by also becoming the title sponsor of the League Cup. We look forward to bringing fans the biggest games and best moments from the ‘Premier Sports Cup’ for the next six years.”
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