The likes of Arsenal star Kieran Tierney and Liverpool man Andy Robertson could make millions in Euro 2020 sponsorship when Scotland take to the biggest stage.
Scotland are heading to their first major tournament since 1998 this summer and a few players are ‘expected‘ to be the subject of brand deals. Arsenal man Tierney, Liverpool left-back and Scots captain Robertson plus Manchester United star Scott McTominay are three who could be targeted.
Lucrative sponsorship deals are set to fall at the doors of such players that play for huge Premier League outfits like Arsenal and Liverpool while players in Steve Clarke’s squad who haven’t had this exposure before could earn themselves big-money moves.
Finance expert Dr Rob Wilson, of Sheffield University, said: “Without being unfair, the fact Scotland have qualified for the first time in such a long time would suggest it could be a once-in-a-career opportunity.
“Players can definitely become millionaires as a consequence of one moment in a match that propels them onto something else. What you need to remember is these moments won’t just lead to some modest endorsements, but might also lead to really major leagues.
“For players who might not have had this level of exposure, it’s a massive opportunity for them. Anyone getting exposure in a major European league like the Premier League is going to be able to leverage their personal brand significantly.
“If they then play a leading role for the Scottish national team it just keeps adding value. All players should look to maximise their earning potential.”
NTOF now offers a YouTube channel featuring exclusive interviews, post-match discussion, in-depth debate, and much more – LIKE and SUBSCRIBE and don’t miss any of our videos.